B2B Demand Generation

Bring BANT Into the Future

with TelAffects

Nature vs. Nurture: The Benefits of Account Based Nurturing! (Part 1)

It’s no surprise that we live in a world where most companies have a little more than 30% visibility into

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5 Reasons Why Your Inside Sales Team Shouldn’t Be Trying to Get an Appointment or Lead on Every Call

Managing an inside sales team is hard work. Managers seem to be on an endless treadmill of recruiting, hiring, training,

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Aligning Campaign Goals with the Reality of the Buyer’s Journey

One of the most important elements of B2B selling is understanding the prospects timing.  Does the prospect have a need

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10 Ways Telequalifying Will Improve Inbound Marketing Performance

Many organizations are discovering they don’t have to make a choice between inbound and outbound marketing tactics. Both can be

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Identifying Decisionmakers: A Critical Step in the Sales Process

Through research and/or conversations with low level contacts a sales person can often determine that a target company is a

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How to Add Human Touch to an Automated Marketing World

Marketing automation tools and inbound marketing tactics have become ubiquitous in B2B business development strategies. Organizations are making huge investments

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It’s Not Your Parent’s Telemarketing

All businesses and industries grow, evolve, develop and innovate. We don’t make telephone calls or watch television the same way

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Surprise! Decisionmakers Do Answer The Phone!

It’s been said that if you repeat a lie often enough, people will begin to believe it. Psychologists tell us

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What about the other 70% (those prospects not in your marketing automation efforts)?

Inbound marketing strategies and their corresponding content marketing tactics are significant components of most B2B marketers’ sales pipeline development plans.

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If you are not talking to your prospects… Who is?

Have you ever visited your competitor’s website; read their press releases and saw that they just announced a newly signed

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