B2B Demand Generation

Bring BANT Into the Future

with TelAffects

How to Add Human Touch to an Automated Marketing World

Marketing automation tools and inbound marketing tactics have become ubiquitous in B2B business development strategies. Organizations are making huge investments

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It’s Not Your Parent’s Telemarketing

All businesses and industries grow, evolve, develop and innovate. We don’t make telephone calls or watch television the same way

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Surprise! Decisionmakers Do Answer The Phone!

It’s been said that if you repeat a lie often enough, people will begin to believe it. Psychologists tell us

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What about the other 70% (those prospects not in your marketing automation efforts)?

Inbound marketing strategies and their corresponding content marketing tactics are significant components of most B2B marketers’ sales pipeline development plans.

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If you are not talking to your prospects… Who is?

Have you ever visited your competitor’s website; read their press releases and saw that they just announced a newly signed

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5 Reasons Why Telequalifying Is a Business Intelligence Tool

Businesses routinely qualify leads to determine whether a prospect is a good fit before passing along to sales. This makes

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Why Sales and Marketing Should NOT Bridge the Gap!

There is a reason why we have been hearing so much about “bridging the gap” between marketing and sales over

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Lead Generation Versus Appointment Setting…Why Choose?

Organizations often leverage outbound tele-prospecting in an effort to identify new customers, gain market intelligence, and shorten the sales cycle.

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