B2B Demand Generation

Bring BANT Into the Future

with TelAffects

6 Secrets to Doubling MQL Engagement

It seems that marketing organizations are producing more leads than ever before. More prospects are visiting our websites, downloading our

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Generating MQLs is a Great Objective . . . If Everyone Agrees on the Definition

It’s a simple straight-forward model. Marketing’s job is to generate leads and Sales’ job is to close them.  It’s the

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The Cost of a Bad Marketing Database

The weather and data have a lot in common. Both are common topics of conversation and complaints.  Mark Twain once

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6 Steps to Transform Marketing Data into a Key Intellectual Asset

Marketing databases get a bad rap. Very few business leaders give data its due. It’s often viewed as an inconsequential

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3 Reasons Why Your Database is Hurting Your Marketing Results

Business-to-business marketers invest millions of dollars and countless hours into the design and execution of their marketing strategies. The tactics

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Don’t Ruin Your Ferrari’s Performance By Putting a Volkswagen Engine In It

I was watching an interview of a college basketball star recently as he was preparing to be drafted into the

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Accelerate Your B2B Revenue Engine: The Top Factors to Building a Productive Revenue Engine

Perhaps, like me, you have recently returned from the Sirius Decisions – 2017 Summit. You’re back at your desk, settling

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The Goal of Your Inside Sales Prospecting Team Isn’t Always to Schedule an Appointment

The inside sales rep was excited as he hung up the phone, “Just scheduled another appointment.  That’s my third one

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Integrating Buyer Personas into Telequalifying

Marketing organizations spend a great deal of time and money defining their target audience and building a comprehensive database of

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Don’t Miss Opportunity to Transform Data into a Key Intellectual Asset

An organization can have the most valuable solution in the market, a compelling offer, and a sophisticated marketing campaign supported

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