Meet the Inside Sales

and DemandGen Experts

from TelAffects

Over 100 Years of Combined Inside Sales
and Lead Generation Experience

TelAffects is a privately-held company organized in 2009 that is owned and operated by one of the most successful B2B inside sales teams in the history of the industry. We entered the demand generation market with a hands-on leadership team that possesses significant business to business telesales and inbound marketing experience. We are in a unique position to leverage over 100 years of accumulated telesales knowledge from the development and successful execution of inside sales and inbound marketing solutions for more than 1,000 programs.  

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Lori Sprague

TelAffects President

Lori Sprague is a chief architect of the TelAffects Affect MethodSM and a long-time strategic leader of various B2B demand generation programs. She has developed and managed highly successful programs for Fidelity Investments, American Express, AT&T, AOL and Hewlett-Packard.

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James Kraynik

TelAffects Executive Vice President

James Kraynik is a chief architect of the TelAffects Affect MethodSM and a long-time strategic leader of B2B demand generation programs of all kinds. He has developed and managed highly successful programs for Principal Financial, MetLife, eTrade, Travelers, AON, GE Capital, Marriott, CNN and AARP.

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Phillip Hoffman

Telaffects Vice President of Information Technology

Phillip Hoffman is responsible for the telephony and CRM technology platforms that support the telesales operational discipline and market intelligence data management on which the TelAffects Affect MethodSM is built.

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Cheri Gillett

Telaffects Vice President of Client Operations

Cheri Gillett is the driving force behind the science of sales pipeline management, a fundamental element of the TelAffects Affect MethodSM. Cheri has spent more than 28 years in the business to business outsourced sales and marketing industry, and has helped hundreds of clients meet and exceed their outlined objectives. Cheri began her career in direct sales in 1990 and quickly moved into account management, having been a key account manager for companies like American Express, Fidelity Investments, New York Life, AOL and Hewlett Packard.

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Tracy Addis

TelAffects Director of Human Resources

Tracy Addis is the keeper of the TelAffects Affect MethodSM tools and processes that find, vet and train the TelAffects team of inside sales representative and sales development representatives, and also develops the pivotal skills for achieving TelAffects levels of performance.

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