In the B2B world, we buy services based on relationship. Our decisions are significantly influenced by how much we connect
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During these uncertain times, TelAffects is committed to the safety of our team members, clients and our communities. Early in
It seems that marketing organizations are producing more leads than ever before. More prospects are visiting our websites, downloading our
It’s a simple straight-forward model. Marketing’s job is to generate leads and Sales’ job is to close them. It’s the
The weather and data have a lot in common. Both are common topics of conversation and complaints. Mark Twain once
Marketing databases get a bad rap. Very few business leaders give data its due. It’s often viewed as an inconsequential
Business-to-business marketers invest millions of dollars and countless hours into the design and execution of their marketing strategies. The tactics
I was watching an interview of a college basketball star recently as he was preparing to be drafted into the
Perhaps, like me, you have recently returned from the Sirius Decisions – 2017 Summit. You’re back at your desk, settling